Eco-fashion and art merge in the work of Natalie Purschwitz, a recipient of a 2010 BC Creative Achievement award. In a yearlong research project called Makeshift (September 2009-Sept 2010), Natalie wore only clothing and accessories she designed and made herself. This included her shoes, undergarments and coats. Natalie documented her journey on a blog that gained worldwide attention.
She described her project as part conceptual art, part fashion design, and part social experiment. Having taken training in anthropology, visual art and design she wanted to examine the convergences of ‘clothing,’ ‘living,’ and ‘making.’ Only three weeks into the project Purschwitz confessed to being very tired. The steep learning curve and the task of maintaining a high level of creativity and innovation were not easy. As an example, her first shoes were rudimentary foot coverings, constructed of leather and wood. In addition to making clothing for herself, Natalie was still operating her own business, the Hunt and Gather clothing line.
Purschwitz’s clothing, as you would imagine, combines the functional with the conceptual. Utilizing used, found and organic materials her clothes are contemporary and futuristic, while maintaining a hand-made feel.
A $2,500 prize accompanies the award Natalie received this week. She also now has the honour of using the BC Creative Achievement Award seal, signifying creative excellence.
Simmons Mattress Gallery applauds Natalie Purschwitz and wishes her continued success.