Lululemon’s Transparency Issues
Vancouver’s signature yoga pants are causing quite a stir in the news, as the ever-popular Lululemon chain has pulled their black luon pants from their shelves. The reason: ‘over exposure’ (we thought that was the point).
The Vancouver chain issued a press release on Tuesday, claiming that 17 per cent of their woman’s bottoms were affected by a fabric malfunction. The company insists that the problem is being handled internally and plans are already in the works to replace the removed inventory.
Lulu is offering a full refund for anyone who purchased the black luon pants after March 1st.
The revealing fabric story is getting global coverage and some believe, the press release may be more of a marketing ploy than a public apology. Lululemon claims that they pulled the pants after their store managers expressed concern over the ’sheerness’ of the fabric. But if no external body or individual had a problem, why the apology? Things that make you go hmmmm…..
We would never try such a tactic with our mattresses. We take too much pride in their design and the quality of sleep they provide to our valued customers. We stand behind every Beautyrest mattress in our showroom; that is when we’re not lying on them on ourselves (occasionally in our yoga gear).
But from one Vancouver business success story to another, we wish them all the best.